Enterprise Mobility Trends: Innovations Championed By Startups

Improving Mobile Communications And IoT

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Steven Lerner

At Tech Day New York 2019, an annual gathering in the tech and startup communities, Google’s Ryan Warrender delivered a speech to attendees about the importance of the mobile experience. The mobile designer addressed several key trends in mobility — from focusing on the user experience to the importance of user testing, to the significance of page loading times.

Warrender’s message on the mobile experience was not an uncommon theme at Tech Day. Some of the startups exhibiting at Tech Day espoused the same principles about enhancing mobility in the enterprise, and these organizations are focusing on different key trends in enterprise mobility.

Communications For Remote Workers

Remote employees require next-generation mobile solutions in order to provide top-notch customer experience. Whether it’s with sales representatives or field service technicians, there are a plethora of mobility challenges. This includes prolonged response times or having workflows disordered.

Tendant is a new mobile platform that formally launched around January 2019 that is aimed at improving rampant communication issues with innovative mobile technology. With Tendant, business users are able to improve communication with customers. There are several capabilities, such as broadcasting a message to scale, chat groups, chatbots, and digital business cards.

During the launch of the platform, Tendant spoke to several CIOs about the benefits of it. This tool centralizes communication, which is something that CIOs — and by a larger extent, the IT department — are often tasked with supporting. Instead of using a series of apps for these capabilities, this tool unifies it all.

“The big thing for them is just having all of those different communication channels in one conversation timeline. That's just for compliance or archiving,” said Doug Petrie, founder of Tendant. “When you look at taking that data and reporting against it, now they don't have to do five integrations. Now it's just one integration and they have all those channels in one place.”

Machine To Machine Connectivity

The Internet of Things (IoT) is not a new concept (it can trace its roots back to Machine to Machine or M2M connectivity), but has taken off in recent years as more companies focus on expanding remote device access. In fact, the IoT market is expected to double by 2021.

There are several industries that have already embraced this technology, including health care, hospitality, manufacturing, and retail. There are M2M applications on sensors, smartphones, and many devices in the enterprise. It is one of the growing trends in mobility.

Chocie IoT, a newly-launched division of Choice Business Connections (an authorized dealer and distributor for T-Mobile) exhibited at Tech Day. Some of its IoT services include managing SIM deployments, improving security for devices in the field, and analyzing real-time usage from connected devices.

“In our space of IoT or traditional mobile data, what we're noticing is companies need help deploying and streamlining really quickly,” said Jim Vicatos, national director of sales with Choice Business Connections. “I think the biggest thing is people look at a scale quickly and move more efficiently.”

Tech Day New York 2019 served as an example that as new enterprise mobility trends emerge, there will be new startups ready to provide those services to organizations.