Mobility is the Top Digital Priority for a Significant Percentage of Large Enterprises
Seven out of 10 respondents to a survey of almost 2,000 senior decision makers, in large enterprises from 15 countries, said that digital technologies have greater potential for transformation when implemented together, rather than in isolation.
The recent study - commissioned by Accenture and titled, 'Growing the Digital Business: Accenture Mobility Research 2015' - revealed that 90% of large enterprises now have clear expectations of digital technologies such as mobility, analytics and cloud.
The potential for business transformation possessed by these technologies, can allow improvements in areas such as business focus on customers, channels and marketing, as well as accelerating business growth.
The purpose of Accenture's research was to explore how the surveyed businesses recognise the multiple ways in which combinations of digital technologies could have a positive impact when implemented together, and also to understand the challenges which can arise as enterprises navigate the complex journey of digital transformation.
The highest ranking benefits that are being realised today from implementations combining digital technologies, included creation of new revenue opportunities (48%), faster time to market for product/services (46%), increased customer engagement (46%), enabling of rapid responses to customer demands (45%) and enabling penetration of new markets (45%).
Speaking exclusively to Enterprise Mobility Exchange about the type of transformation that can be expected from mobile technology specifically, Jim Bailey, Global Managing Director, Accenture Mobility said, "Connected workers will be able to make quicker, smarter and more proactive decisions, improving productivity and reducing costs.
"Head-mounted displays, smartwatches and other devices will enable the presentation of data from previously 'dumb' devices, now enabled with sensors and connectivity. In addition, we expect to see connected products extend to office spaces, factories, plants and transportation, such as ships and freight carriers."
When asked which of the digital technologies enterprises had already successfully adopted, mobility ranked highest at 65% - a reflection of the fact it has been viewed as a strategic priority for some time.
Since the Accenture Mobility Insights Report 2014, there has been a shift in priorities for digital technologies. Where mobility was a top two priority for 43% of respondents to that survey, this year, mobility was the most critical digital technology for 18%.
In the 2015 Global Mobility Study, analytics was selected as the highest priority for 34% of respondents, with cloud following closely at 30%. This demonstrates that, as asserted in last year's report, mobility has been fueling the digital surge, and now that enterprises have successfully adopted it, they are prioritising the implementation of other digital technologies to optimise the results for their customers and employees alike.
Regarding challenges with digital technology implementations, security concerns were unsurprisingly cited by over half (51%) of the survey's respondents as one of the most prominent, and was named as the biggest challenge faced by enterprises overall by a quarter.
"Constant developments in technology mean new challenges arise all the time around how to optimise a connected workforce or manage consumer campaigns across omni-channel platforms," Bailey explained in the official release of the research. "Enterprises must therefore not only focus on implementing the new technologies, but on keeping ones already in place fit for purpose. To overcome the challenges of security, enterprises need to view digital technologies holistically, treating them as an extension of wider enterprise security on an ongoing basis."