How Can Organisations Measure the True Benefits of Mobility in the Enterprise?
Thursday, February 12, 2015.
Enterprise Mobility is a trend which has been accelerating at an exponential rate over recent years, thanks largely to the influx of consumer expectations towards technology flooding into the working environment.
Many organisations of all sizes have now adopted mobile technologies in some capacity, due to an awareness of the perceived benefits which can be capitalised on by doing so. However, the introduction of mobility into an organisation is often not a choice for business leaders; it is simply something that the unavoidable demand from employees forces them to embrace.
As a result, enterprises can be left without a full understanding of how their business processes and their employees are truly gaining value from this technological disruption, where the advantages lie, and how they can effectively measure them.
We recently called on our extensive network of senior-level, experienced mobile practitioners, to explain to us how they have measured the impact of mobility within their organisations. From this insight, it was clear that many methods are common throughout the responses that we received.
From almost 300 responses to a global survey at the end of 2014, the following results were collected regarding where mobile professionals have seen the most tangible benefits from mobility investments within their organisations:
33.9% ã?? Competitive advantages
33.9% ã?? Efficiencies on task in the enterprise
30.4% ã?? Efficiencies on task for field services
28.6% ã?? Customer loyalty and retention
23.2% ã?? Improved sales performance
14.3% ã?? Cost reductions across lines of business
14.3% ã?? Cost reductions across with overheads
14.3% ã?? Accurate, faster and higher quality field data capture
It is interesting to see how important mobility can be in allowing organisations to keep up with, and gain advantages over their competitors. It is also clear from these responses that the conventional interpretation of mobility, primarily serving as a tool for increasing productivity, is reflected in the implementation of solutions, with time saving placing so highly in the list of tangible improvements to businesses.
Looking into how organisations can monitor, measure and analyse both where and how these improvements are taking place, our research produced the following feedback, with many methods being mutually agreed upon and universally advocated by the community. Below is a collection of the responses given, in the own words of our surveyed practitioners, from their experiences with Enterprise Mobility.
Revenue, Sales and ROI
Sales Revenue Increase, More Sales, Sales Apps Measured Based on Revenue Growth and Speed to Revenue, Revenue Calculations, Profitability of Key Accounts, Source Codes for New Business
Extending Customers' Contractual Periods, Customer Loyalty, Demand for the Service, Retention, Reliability,
Analytics and Business Intelligence
Analytics Tools, Source Codes of New Business, Project-Specific Measurement, Data Analysis, Analytics, Business Intelligence Tools, Internal Company Metrics, Field Measurements, Actual Use of Devices, Reduction in Typo Errors
Productivity and Efficiency
Pure Time Saved, Travel Time, Number of Hours Dedicated, Time Taken to Respond, Staff Productivity Improvement, Average Time to Complete Tasks, Productivity Levels and Time Saved, Number of Jobs Completed, Job Scheduling Efficiency
Usability and User Feedback
User Responses, Staff Responses, Ease of Use, Customer Feedback on Job Completion, Customer Surveys, Qualitative and Quantitative Methods, End User Surveys