Movement Analytics in Connected Cities will Unlock Big Data Revenue Opportunities for Mobile Operators
Monday, February 16, 2015.
Leading global provider of transportation information, analytics and driver services for the connected car and smart cities worldwide, INRIX Inc., today reveals its new Population Analytics platform.
The new solutions utilises billions of anonymised and aggregated mobile network and GPS data points to provide population movement insights to governments, transport authorities, city planners, retailers and advertising organisations.
Through partnering with INRIX, movement analytics presents operators with the opportunity to benefit from lucrative new revenue streams in a market forecast by Machina Research to be worth $1billion by 2020 for smart city applications alone, as governments invest significantly to attempt to reduce the impact of traffic congestion, upgrade transport infrastructure and improve urban mobility as more and more people move into our largest population centres.
"Mobile operators are sitting on a treasure trove of rich information and have started to explore the significant opportunities available to them if they are able to monetise their data assets," said Rafay Khan, Chief Revenue Officer of INRIX. "In pioneering movement analytics in the UK with our public sector customers, we have proven we can deliver accurate population movement insights through combining mobile network and GPS datasets and drive revenues for operators."
In the UK, INRIX leverages its mobile operator partners' anonymised data to provide generate movement insights, including detailed knowledge about the trips and travel habits of groups of people. In return, the operator gains an additional revenue stream. For operators that have yet to benefit from movement analytics, partnering with companies like INRIX with advanced mobile analytics capabilities would negate the need to invest in new and costly infrastructure.
Emil Berthelsen, Principal Analyst at Machina Research said, "Mobile operators need to recognise that movement analytics is not an extension of their traditional data analytics operation and will require them working with established providers with sophisticated platforms. To effectively monetise their data assets, operators also need partners who are accustomed to working with, and selling into, governments and cities and other vertical sectors like retail."
INRIX has valuable experience in delivering analytics services to organisations in the public sector. Its extensive customer base includes transport authorities around the globe, such as the I-95 Corridor Coalition in the US.
Additionally, during the London 2012 Olympics, TFL (Transport for London) was one of the first transport authorities to use INRIX's movement analytics capability to analyse real-time population flow and density across the capital, enabling them to make better-informed transport planning decisions.
"Our existing heritage in delivering data analytics to transport authorities globally will help mobile operators to enter new markets, while taking advantage of lucrative new revenue streams," added Kahn.