S.M.A.C: Key Market Trends and Challenges

Contributor: Niamh Madigan
Posted: 10/12/2013
S.M.A.C: Key Market Trends and Challenges

In preparation for the Enterprise Mobility Exchange Las Vegas 2013 event , Ash Rashid, Head of Production, Enterprise Mobility Exchange examines the hottest trends impacting the mobility space today. With many enterprises focusing on social, mobile, analytics and cloud (S.M.A.C) for the near future, he looks at the real challenges industries are experiencing.

Social Mobile Software in the Enterprise

The benefits of social mobile are widely recognised and it seems that social will most likely be on the top priority list of businesses for several years to come. Industry experts and users claim that the benefits of Social Mobile can range from collaboration, business innovation and the ability to gain access to higher quality internal and external data, which in turn can lead to better business decisions being made.

The primary challenge of integrating such technologies lies with the alteration of your employees daily lives, both from a cultural and technological stand point, with these two points being intertwined with user acceptance. In order to overcome these challenges and social evolution, the enterprise must understand what benefits need to be obtained by the business unit and how successfully implementing social mobile software can help them meet their goals in a more productive and efficient way.

Mobile BI in the Enterprise

Enterprise BI applications being used on mobile devices have become highly effective and valuable when consumed on the go, whenever and wherever business is conducted. The convergence of analytics and business data with mobile technology is allowing corporate individuals to work efficiently and effectively in a way that has never before been possible, until now.

Mobile business intelligence being delivered through tablets and handheld devices is revolutionizing business processes. The main challenge with such technologies, as with any deployment, is the pace with which new technologies are entering the market and the lack of IT management software to support those technologies. The latter severely limits software governance and furthermore, data and device security. With this meaning it is even harder for enterprises to build a solid strategy without becoming obsolete, the real question is: do the pros outweigh the cons?

Cloud Computing in the Enterprise

Cloud computing offers the possibility for the enterprise to transform the design, development, and deployment of technologies and data storage. The level of efficiency and flexibility the cloud can offer data centers is extreme.

With scalability (pay for what you use) and easier collaboration (data being accessed anywhere anytime), it sounds as if cloud computing is an enterprise dream come true. However, with its downsides having the capability of crippling an enterprise, is it the right route for all companies? Will your cloud service go down unexpectedly, leaving you without important information for hours or more? Once the decision is made to terminate your cloud service, can you be certain that the provider will destroy your valuable data? Enterprises should not take the decision to move to the cloud lightly and must layout a transition plan and govern how they see the cloud benefiting their enterprise over the next 2-3 years.

By Ash Rashid, Head of Production, Enterprise Mobility Exchange

What are your thoughts on Mobile BI? Does this match up to your experiences in this area? Email us at exchangeinfo@iqpc.com

Thank you, for your interest in S.M.A.C: Key Market Trends and Challenges.
Niamh Madigan
Contributor: Niamh Madigan

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