Belgium's First Mobile Bank Deploys Agile EMM Platform to Execute its Strategy
Bank J.Van Breda & C°, an advisory bank which specialises exclusively on entrepreneurs and the liberal professions, with a specific focus on asset accumulation, management and protection, has announced today that it will deploy MobileIron's Enterprise Mobility Management (EMM) solution to achieve its goal of becoming the first truly mobile bank in Belgium.
The bank set that goal back in 2008, when it was distributing PC tablets to account managers, to allow them to perform simple transactions like signing electronic documents outside of the branch or office. Account managers were also able to use BlackBerry devices to access their professional emails in a mobile setting.
The bank eventually decided to migrate from the BlackBerry platform due to diminishing market share, as well as internal pressure to adopt a more flexible model for their workforce's mobile devices. There was also a need for faster and easier access to mobile applications and content, such as customer files and presentations. As a result, the bank opted for Apple devices to meet these requirements, bringing speed and simplified management.
With MobileIron’s EMM solution, Bank J.Van Breda & C° will be able to secure and manage all of the mobile devices and custom applications within its corporate networks. Additionally, the bank will use MobileIron's native integration to deliver email and calendar apps to employee Apple devices.
"We needed a comprehensive mobile platform to enable more interactive client engagements, and we needed a good integrator located in Belgium," said Bert Van Hove, Managing Director of Informatica Van Breda. "We tested some of the leading EMM solutions, but MobileIron and its re-seller partner MOBCO were the only providers who fulfilled all of our technology and integration requirements."
Bank J.Van Breda & C° is aiming to mobilise its full banking application by the summer of 2015. The customer-facing mobile app will be deployed and supported through the MobileIron platform, and will allow managers to provide more holistic customer service in a mobile context.
Customers will be able to create their own accounts, manage important information, apply for loans, buy investment bonds, and more, all from a mobile device. This will be a tansformation of the banking experience, fully driver by mobile technology.
This is a clear example of an enterprise that has approached mobility in the right way, setting business objectives and a corresponding strategy early on, learning along the way and making informed decisions to achieve a leading position as a mobile organisation within its industry vertical.
"The MobileIron platform is helping us evolve from a purely transaction-based mobile deployment to a more dynamic and interactive model of customer engagement," said Marc Wijnants, CIO of Bank J.Van Breda & C°. "iPads are interactive and always on, so the manager doesn't have to wait for the device to start up. With the iPad, you just switch it on and applications can be launched in less than 30 seconds. It will be like having a bank in your pocket."