Mobility is Shaping Enterprise Agendas as Investments Increase

Majority of enterprises have placed mobility as a critical/high priority on their business technology agenda, new research finds.

The adoption of mobile technology is at the forefront of 64 per cent of business technology agendas globally, with improving internal communication (68 per cent), customer retention (62 per cent) and increasing speed of decision-making (60 per cent) being cited as key drivers for the focus on mobile products and services.

The new research by IDG Enterprise – the enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World – also highlighted that investment in mobility solutions remains strong to accommodate the mobile workforce and realise the benefits of adoption.

Within the next 12 months, enterprise organisations (1,000+ employees) are focusing their top investments in key mobile initiatives, including Wi-Fi network capability, tablets and smartphones, as well as enterprise mobility management.

The Role of the IT Leader

The positive growth around investments is underscored by a relatively collaborative purchase process across organisations; however, IT almost always initiates the purchase of mobility solutions and services either as the sole initiator or with input from the business side.

Across all mobile products and solutions, IT executives have the most involvement in the purchase process and have the highest involvement than any other group when it comes to authorizing mobile tech purchases (66 per cent).

With 85 per cent increasing spending in at least one area of enterprise mobility, organisations are gradually mobilising their IT portfolio especially around apps that increase productivity – such as Customer Relationship Management (CRM), Sales Force Automation (SFA), and Enterprise Resource Management (ERP).

Brian Glynn, chief revenue officer of IDG Enterprise, explained: "No matter the size or industry, executive teams clearly understand mobile’s role in today’s business technology environment. Nearly half of organisations are predicting a budget increase for Wi-Fi network capability as increased bandwidth will enhance their overall mobile strategy."

Challenges Facing the Enterprise Mobility Portfolio

Organisations recognize the opportunity mobile presents, but as with most technologies, companies of all sizes face challenges.

Security is ranked as the number one mobility challenge (54 per cent), which is more prevalent among enterprises (63 per cent) than SMBs (48 per cent). Budget comes in a close second (46 per cent), followed by access and usability (27 per cent), ability to demonstrate ROI (26 per cent), and legacy issues (26 per cent).

To address security concerns, organisations are seeking security solutions and many are turning to mobile device management (MDM) systems to secure their mobile data. Seventy-four percent have implemented MDM or have plans, and more than a quarter (26 per cent) is in the researching phase.