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Ahead of the Digital Marketing Exchange we surveyed our elite group of CMOs and Heads of Digital Marketing attending the event to understand their biggest challenges, and which tools and solutions they plan to invest in over the next 6-12 months.

Download this exclusive interview with Alejandro Maroto, Global Head of Convergent Digital-Core Services, Telefόnica as he shares how Telefόnica are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé.

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Download the CX Network's Digital Marketing Trends Report 2016 and find out what Facebook, Jagex, Barclays and Bloomsbury publishing have to say on the key trends:

• Trend 1: Automating, Integrating and Streamlining Processes
• Trend 2: Making the Most of Analytics and Data Insights for Personalisation
• Trend 3: Driving Influence Through Content and Social
• Trend 4: Mobile-First or Mobile-Only?
• Trend 5: Futuristic Innovations

McDonald’s is at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations. We spoke with Daniel Lee, Senior Director, Digital Experience Lead about digital channels at McDonalds.

In November last year, the Enterprise Digital Transformation Exchange connected an exclusive group of 60 Chief Digital Officers, CIOs, VPs and Directors of Digital Transformation and Innovation, along with a host of industry leading solution providers to better help them set and deliver their organisation’s digital transformation strategy.

Download your free copy of the report to:

• Watch unique presentations and interviews with digital transformation leaders from the likes of Royal Bank of Scotland, Danone, Telefonica and many more!
• Uncover core discussion themes and growing industry trends
• Discover key investment priorities for 2017

In June earlier this year, the Enterprise Digital Transformation Exchange connected an exclusive group of 60 Chief Digital Officers, CIOs, VPs and Directors of Digital Transformation and Innovation, along with a host of industry leading solution providers to better help them set and deliver their organisation’s digital transformation strategy.

Download your free copy of the report to:

• Watch unique presentations and interviews with digital transformation leaders from the likes of Nationwide, Spotify, Prince's Trust and many more!
• Uncover core discussion themes and growing industry trends
• Discover key investment priorities for 2017

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