Customer Engagement
Presentation: Ben Burns, Actual Experience
Ben Burns from Actual Experience asks the delegation how quality is measured in the digital sphere. Unlike with physical products, the perception of digital quality is hard to quantify. Watch this presentation to understand how a customer’s digital experience can in fact be measured and therefore improved.
Presentation: Jamie Brighton, EMEA Strategic Marketing Manager, Adobe
Adobe’s Strategic Marketing Manager talks you through how his company has introduced digital technology and innovation into its marketing strategy in order to transform customer experience and brand perception.