Data Management
Presentation: Fabrice Etienne, Marketing Director EMEA, Lithium Technologies
The Marketing Director at Lithium Technologies explores how companies can strengthen their brand by responding to customer feedback in innovative, digital ways.
Interactive Presentation: Lucien Van der Hoeven, MarketShare
In the digital world, data has a central role in shaping marketing and customer experience strategy. Hear the 2015 Digital Marketing Exchange’s Chair lead an interactive discussion on optimising marketing strategies through the use of data analytics and channel attribution.