Digital Strategy

Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.

3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.

Automated marketing messages have become such a common aspect of digital marketing that unless you stand out, these strategies are not effective. Justis Saayman from Silverpop (an IBM company) goes into detail about how automated marketing can be improved and adapted  to drive effective customer experience.

Ebay’s Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company’s digital marketing and customer experience strategy.   

Listen to Jean Paul Jansen from Procter & Gamble’s Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.  

In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.

Adaptly’s SVP of Revenue talks about how autonomous marketing platforms are transforming customer experience by allowing companies to adapt to the behavioural and social changes which have resulted from the rise of smartphones and digital technology.