How To Equip A Marketing Leader For Global Success Interview With Jones Lang Lasalles Global Brand Director
How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle’s Global Brand Director
With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.
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