Post Digital Harmony Qa With Victor Milligan Cmo Forrester Research
Post-Digital Harmony: Q&A with Victor Milligan, CMO, Forrester Research
Forrester Research CMO, Victor Milligan discusses the digitally empowered customer and how they have changed the world. Gone are the days where marketers focused on their brand, built channels for efficiency, and operated in functional silos. Here are the days where we put the customer at the center of our respective universe. CMOs and marketers are now shifting their perspective, strategies, and operations.
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