Video
Embracing Change as a Marketing Leader: Interview with Post Office's CMO
As a marketing leader, being creative isn’t the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.
Presentation: Andy Brown, Argos
Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.
Interview: Katja Sizova, Head of Digital, Vodafone Netherlands
The Head of Vodafone’s Digital Strategy discusses what is needed to guarantee success on the digital customer experience journey. For Katja Sizova, ensuring that all the dimensions of a digital strategy are fully synchronised is one of the biggest challenges Vodafone has had to overcome.
Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care
The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer loyalty and customer education.
Interactive Discussion: Dell, LV & Telegraph Media Group
3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.
Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G
The Global Marketing Director of Procter and Gamble’s Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.
Interview: Robert Wint, Digital Content and Publishing Director, Barclays
The Director of Digital Content and Publishing at Barclay’s throws some light on to the issue of digital content and its role in directing a marketing strategy. For Robert Wint content marketing must be purposefully directed whilst remaining consistent across multiple channels.
Presentation: Justis Saayman, Silverpop
Automated marketing messages have become such a common aspect of digital marketing that unless you stand out, these strategies are not effective. Justis Saayman from Silverpop (an IBM company) goes into detail about how automated marketing can be improved and adapted to drive effective customer experience.
Presentation: Mike de Halpert, Ebay
Ebay’s Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company’s digital marketing and customer experience strategy.
Presentation: Procter and Gamble Prestige & Barclays Bank
Listen to Jean Paul Jansen from Procter & Gamble’s Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.
Presentation: Katja Sizova, Vodafone
In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.
Presentation: Frank Martin, SVP Revenue, Adaptly
Adaptly’s SVP of Revenue talks about how autonomous marketing platforms are transforming customer experience by allowing companies to adapt to the behavioural and social changes which have resulted from the rise of smartphones and digital technology.