How Will Mobile World Congress 2018 Impact The Enterprise?
One of the year’s largest tech events is set to unfold in Barcelona later this month, as Mobile World Congress and its more than 100,000 attendees come to learn, network, and see the future of mobile technology.
So what kind of impact will that have on enterprise mobility? It begins with the event’s focus areas, and how those themes will be capitalized on to create worthwhile discussion and content for those in attendance to bring back to the office and apply for real-world use.
The event will kick off on Feb. 26 and run through March 1, boasting eight separate themes, some of which will certainly show more specificity to the enterprise mobility world.
Those themes include:
- The 4th Industrial Revolution
- Future Services Provider
- The Network
- The Digital Consumer
- Tech In Society
- Content & Media
- Applied AI
The applied artificial intelligence track and 4th Industrial Revolution are the clear frontrunners when it comes to enterprise mobility benefit, but for separate reasons.
At the base of the revolution is the Internet of Things (IoT), which is inherently mobile. According to the track’s theme:
“The growth of IOT has meant that every type of industry is now looking at connected technologies to ensure it is ready for the move from automated production and IT, to an automated society. The Fourth Industrial Revolution, as it has been titled, is one of the most complex, inclusive and automated revolutions our society has seen and at its heart, lies mobile… This theme unravels the complex web of technology trends, partnerships, business concerns and opportunities that enterprises of all kinds need to address to survive and thrive in a digital automated world, and the demands this places on city and national governments.”
On the other hand, Artificial Intelligence is not only being adopted in multiple industries, but creating innovation for a variety of companies and use cases.
“Technologies such as artificial intelligence, IoT, and APIs, among others, are evolving at rapid speed,” according to recent data from Grand View Research about the use of AI-infused chatbots in the enterprise. “Chatbots are integrated with these technologies to offer enhanced operations, thereby driving market demand. Artificial intelligence and audio speech-based chatbots are expected to account for the largest market share in the future.”
In addition to enterprise-focused content at the event, keynote speakers from some of the world’s largest brands will be addressing today’s challenges and the state of digital transformation.
Some of those include Shang Bing, Chairman of China Mobile; Jeff Zucker, President of CNN Worldwide; Christopher Young, CEO of McAfee; Jim Whitehurst, President & CEO of Red Hat; and Glenn Lurie, CEO of Synchronoss, among two dozen others.
The 2018 version may need to make a bigger step in accomplishing its goals, however, as last year’s even was met with lackluster fanfare.
“In the last three to four years, the focus has certainly shifted to IoT,” Nick McQuire, Vice President of CCS Insight said in an interview with Enterprise Mobility Exchange following the conclusion of 2017’s Mobile World Congress. “While there were a few announcements made on the hardware side, this was the weakest show in terms of enterprise announcements.”
The advancements really were just a progression of past announcements and collaborations, McQuire said. “(Mobile World Congress) used to be the marquee event for mobile announcements, but that’s no longer happening. There were some nostalgic devices from Nokia and Blackberry, but as far as the enterprise is concerned, there was very little.”
Check back during the final week of February for updates and coverage of major announcements from Mobile World Congress Barcelona 2018.