Apple’s iOS Is Winning Enterprise Mobility

Contributor: Jason Koestenblatt
Posted: 09/12/2017
Apple iOS

On another September day when the world is watching, Apple is set to announce the release of its highly-anticipated iPhone 8, which will undoubtedly create yet another consumer frenzy. But the question is, has the iPhone and its iOS made an impact on the enterprise?

New data shows that’s a resounding yes.

In a new study released by Egnyte that poured over 4 billion digital “activities,” the race for mobile supremacy wasn’t even close. The report shows 82% of enterprise mobility moments were done inside the iOS platform, compared to just 18% on Android.

So what’s driving that massive disparity? Apple is a consumer-first product that has shoehorned its way into business solutions. That said, Markets and Markets predicts 50% businesses will have adopted some form of Bring Your Own Device (BYOD) strategy by the end of 2017. That leads to a fairly simple formula: workers use Apple products for play, grow comfortable with the device, and then utilize it for work purposes.

Where Apple’s enterprise presence is different than others is in its selective nature. Rather than creating a product for the masses, it has been strategically partnering with solution providers to capitalize on specific needs. Just last month the company announced a partnership with consulting firm Accenture that will help enterprises mobilize legacy apps to iOS as well as develop other iOS tools. As a result, Accenture is launching a dedicated iOS division in conjunction with Apple’s designers, programmers, data scientists and architects.

Accenture’s CEO didn’t mince words when it came to enterprise mobility’s top performers.

“Based on our experience in developing mobile apps, we believe that iOS is the superior mobile platform for businesses and are excited to be partnering with Apple,” said Accenture CEO Pierre Nanterme, in a statement.

As previously reported by Enterprise Mobility Exchange, Apple partnered with IBM to create a swarm of business-focused mobile apps, including case-specific products such as the one rolled out in late 2016 that helps Finnair mechanics and technicians complete assignments and ensure safety on the company’s aircrafts.

And while Android has been relentlessly upping its security features for mobile, iOS has never lost hold of its top-ranked protection standing. Apple’s security is enforced from the early stages, as no applications can enter the app store without preapproval and testing by the company. That means much less in the way of malware and threats headed in the direction of iPhone and iPad users in the enterprise.

With Apple’s announcement this week of its iPhone 8 – coming 10 years after the release of its flagship product – it will also roll out iOS 11, the latest operating system with enhanced security features.

What’s your take? Is iOS a superior enterprise mobility platform, or is the data only being driven by the BYOD movement? Tell us your thoughts in the comments. 

Jason Koestenblatt
Contributor: Jason Koestenblatt