Game Of Phones: VMworld's Mobility Zone Shines Bright

Contributor: Jason Koestenblatt
Posted: 08/31/2017
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VMWorld

Despite its lack of expanse and overall promotion within the event, the mobility zone at VMworld 2017 was filled with terrific companies with forward-looking solutions, making it a must-see section of the Showcase Village.

That’s where Enterprise Mobility Exchange spent most of its time, meeting with and learning more from industry experts to understand where their product was today, and how it could help businesses tomorrow. After being on site for three days, Enterprise Mobility Exchange published wrap-up articles from Monday and Tuesday of the week, which can be seen here and here, respectively.

Some awards were handed out as well, two of which went to mobile-focused companies. Appdome was named the Judge’s Choice: Startup Spotlight winner. The company, which is a cloud-based hub for mobile app integration, launched fully in February of this year.

In addition, mobile threat defense provider Skycure, which was recently acquired by cybersecurity specialist Symantec, was named best in show for the security category.

Other showcasing companies who made impact included:

ProofPoint: While the company was initially staged as a secure email gateway, it began focusing on mobile threat defense and app security when it integrated the technologies from Marble Security. Proofpoint's email gateway product reviews and scans more than one billion emails each day for malicious URLs and weaponized attachments, and now Proofpoint is using this feature in their mobile solution to prevent smishing attacks.

Panasonic: One of the challenges for mobile workers in need of ruggedized equipment came down to overall size and bulkiness of the device. Panasonic is looking to change that, showing off its newer, sleeker, handheld rugged smartphone at the event that has the ability to run Android and Windows operating systems.

Zimperium: What does a mobile security company do when tens of thousands of device-obsessed IT folks descend on Las Vegas? Show attendees in real time how many security threats were popping up across the Las Vegas strip, and it wasn’t pretty. The company’s app can be deployed to the enterprise or have its SDK deployed with an IT administrator’s MDM of choice for seamless integration.

In doing away with AirWatch Connect to create a more cohesive VMworld event, the 2017 marquee stretched across mobility, cloud, virtualization, and was dotted by security in all those areas. Considering this year’s VMworld wrapped up just two weeks shy of the debut of Mobile World Congress Americas, next year’s event should not exclude its AirWatch heritage and expand the mobility zone.

After all, mobility is a key pillar to advancing all technologies. It’s time to treat it as such. 

Jason Koestenblatt
Contributor: Jason Koestenblatt