Mobile World Congress: The 5G, IoT Influence On Enterprise Mobility
Tens of thousands of enterprise IT stakeholders will descend on San Francisco this September for GSMA’s Mobile World Congress Americas event to see first-hand what’s going on in the world of mobile technology, and how it will shape and define the future.
Enterprise Mobility Exchange sat down with GSMA spokesman Reed Peterson, Head of Mobile World Congress Americas, to get an inside look at the event, which will run from September 12 to 14 at the Moscone Center in San Francisco.
Enterprise Mobility Exchange: What makes MWC America stand out from other industry events, what’s the importance of it being held in San Francisco for its debut?
Reed Peterson: A major differentiator for Mobile World Congress Americas is that it’s the first large-scale mobile event truly focused on the entire Americas region. Of course, it does have one thing in common with our other Mobile World Congress events, as it attracts executives from the world’s largest and most influential mobile operators, software companies, equipment providers, internet companies and media and entertainment organizations, as well as regulatory and policy officials from across the region.
Mobile World Congress Americas will highlight innovation in areas such as 5G and next-generation networks, the Internet of Things (IoT), and the intersection of mobile with entertainment, content and media. The event will showcase how mobile technology is transforming entire industries, providing new levels of productivity and efficiency for enterprises in sectors from automotive to health to utilities and beyond, as well as the positive impact that mobile is having for billions of people around the world
In terms of location, for the inaugural Mobile World Congress Americas, we were looking for a location that truly reflected the innovation that is a hallmark of the American mobile industry, and of course, the West Coast is widely viewed as the epicenter of innovation. We’re looking forward to bringing the mobile world to San Francisco in September!
EME: How will MWC Americas provide insight and deliver value to those in attendance wanting to learn about the future state of enterprise mobility?
RP: Mobile connects more than 5 billion people with unprecedented processing power, storage capacity and access to knowledge. The addition of usable big data, artificial intelligence, robotics, the Internet of Things (IoT), autonomous vehicles, and quantum computing will enable a more intelligent and efficient world. In order for this to work, organizations ranging from commercial companies to civic institutions and many, many more, need to harmonize to deliver the needed complex ecosystem. Attendees with mobility as an interest area will be able to explore how collaboration between mobile and adjacent industry sectors is impacting global innovation.
Mobile World Congress Americas will include a strong focus on enterprise mobility across the conference program, as well as partner programs. The Fourth Industrial Revolution will be a common thread, particularly the need for enterprises to prepare for the digital revolution driven by IoT and the digitization and collection of massive amounts of data. The conference will also cover topics such as consumer IoT, cont, content and advertising, consumer data and privacy, cybersecurity, the future of AI, the retail experience and more.
The conference will feature keynote presentations and track sessions with global leaders, among them:
- Monica Adractas, Director, Workplace, Facebook Americas
- Harper Reed, Senior Director, Software Development, PayPal
- Marcelo Claure, CEO, Sprint;
- Kathleen Ham, SVP, Government Affairs, T-Mobile USA, Inc.;
- Juan Perez, CIO, UPS
- Ronan Dunne, EVP and Group President, Verizon Wireless, to name a few.
EME: What’s your hope for MWC to provide to attendees? What will make them leave the show believing it was the best of the year?
RP: Mobile World Congress Americas will provide attendees a global experience, but with a specific focus on the technologies, companies and issues shaping the Americas mobile market.
Attendees will have a broad array of activities and programs to participate in, from the conference program featuring C-level speakers and leading industry experts and a dedicated regulatory and public policy program, to the exhibition showcasing cutting-edge mobile technologies, products and services, to partner events and seminars. And of course, attendees will have ample opportunity for business meetings and networking with around 30,000 other professionals from across the industry and adjacent sectors, all in one place, over three days.