ServiceNow Acquires SkyGiraffe To Streamline Mobile Productivity

Contributor: Jason Koestenblatt
Posted: 11/03/2017
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It’s not just about mobile transformation anymore, but mobile-first and mobile-now for many enterprises. That’s why one cloud company has decided to swoop up a full-stack enterprise mobility firm to create a more comprehensive product for the future of digital transformation.

ServiceNow, the cloud-based platform created in 2004, announced it has acquired SkyGiraffe to “deliver a truly native mobile enterprise cloud platform.

“The acquisition will let ServiceNow customers easily deliver consumer-like mobile experiences for any application built on the Now Platform, unleashing greater productivity and convenience for employees who want to work mobile-first, anytime, anywhere,” the company said in a statement.

The plan is for ServiceNow to embed SkyGiraffe’s technology in 2018, which allow users to build cloud-based mobile apps in shorter time frames by using no- and low-code tools and design templates.

“There will be no need to write cumbersome code or scripting,” the announcement said. “Native mobile app experiences are expected to include maps, live GPS, phone, contacts, email, rich media and notifications.”

See related: New App World: Turnkey Solutions Are Enabling Businesses

This is ServiceNow’s second acquisition in less than two months, announcing in late September it had bought Telepathy, a user-experience design firm based in California. When the announcement was made Telepathy founder Chuck Longanecker explained the importance of integrating with ServiceNow to better enable the business world.

“One of those areas of potential is Enterprise UX. It’s massively behind consumer UX, and as a result, people expect enterprise products to suck," Longanecker said. "We love this challenge – instead of designing a better Like button or refining a ride service app, we get to set a new standard for an industry that effectively powers the entire business world. We’re excited to help transform enterprise software from being mainly technology focused to customer experience focused. Instead of having disparate consumer and enterprise experiences, I believe we can blur the lines between work and play by providing intuitive and beautiful enterprise experiences while making work a bit more like life.”

Between the two acquisitions, ServiceNow effectively doubled-down on the mobile experience for current and future users, finding that a team effort across various needs will likely accomplish greater strategy and fill more gaps on a holistic level.

Financial information for both acquisitions was not disclosed.

The aim to create enterprise mobile apps in the same vein as consumer ones has gained plenty of steam in recent years, as MADP and RMAD vendors begin to saturate the market. Ready-made apps are a major piece of the future of enterprise mobility, as CIOs and IT pros across industries concur that the design, development, and deployment of in-house enterprise mobile apps have become too costly and slow in time to market.

As previously reported by Enterprise Mobility Exchange, 82% of mobile IT administrators say the process for their enterprise app to go from proposal to market is four months or more. Once that solution is finally rolled out, end users’ needs have changed just as quickly as the operating systems they’re working with.

To Longanecker’s point, end users say those enterprise mobile apps are too confusing or complex to navigate easily, lacking heavily in seamless design and capabilities.

What’s your take on the need for out-of-the-box app solutions in the enterprise? Is this the future of productivity in the workplace? Tell us in the comments. 

Jason Koestenblatt
Contributor: Jason Koestenblatt