VMworld 2017: Product Launches, Partnerships Steal The Show

Contributor: Jason Koestenblatt
Posted: 08/29/2017

VMworld 2017 in Las Vegas brought out the masses to learn and hear about the latest in everything from data solutions to cloud and IoT. Of course, it’s also where companies came to announce major changes, partnerships, and new product releases.

Despite the mobility side of IT being underserved at the event, a handful of companies still brought their best, putting on demonstrations and announcing major moves for their businesses and solutions.

PowWow Mobile, the no-code mobile app creation company, announced the expansion of its partnership with VMware by integrating its SmartUX platform with the VMware ONE platform to further simplify delivery of enterprise apps to citizen developers across all lines of business. As shown in a demonstration at the PowWow Mobile booth at the event, the platform creates a drag and drop construction of templates ready for enterprise-wide deployment.

What puts the partnership on the next level is the speed and control over the entire app delivery process, along with integrated security.

“The consumerization of mobility is fueling the need for enterprises to support next-generation apps that are secure from the start, context aware and provide a seamless experience for end-users across all devices,” said Kia Behnia, CEO of PowWow.

The rapid mobile app development company wasn’t the only one getting its message out, as Cortado Mobile Solutions announced its new Mobile Device Management solution named Cortado Cloud, where devices are automatically equipped with required features and apps, like e-mail, WiFi, and VPN, as well as extensive security features including policies, data encryption, delete functions and password locks.

The new MDM is being rolled out across both iOS and Android so IT administrators can be flexible in either BYOD or COPE environments.

“With Cortado Cloud, companies empower their employees with mobility in record time and without requiring special know-how,” said Sven Huschke, CEO at Cortado. “All of this is combined with a high degree of automation making it particularly easy to set up and implement.”

Of course the host of the show, VMware, had plenty to say in the way of innovation and releases, including the availability of VMware Cloud on Amazon Web Services (AWS), first beginning in the Oregon region and then being expanded worldwide in 2018. It brings a new type of service where customers are only paying for each hour a host is active in their account. The two intertwining their public and private cloud services now brings an integrated hybrid cloud to a growing customer base.

Additionally, VMware stayed in the cloud and unveiled an expanded set of products and services for further end-to-end visibility into cloud usage, costs, and networks with consistent security across public clouds and on-premise environments.

The first full day of the trade show floor saw thousands of attendees meeting with solution providers, taking in some basketball and trying a hand at virtual reality. Day two will no doubt be filled with more product announcements and information. 

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Jason Koestenblatt
Contributor: Jason Koestenblatt