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Don't Scare the Customer: Build Your Mobile Strategy Around Them

Hosted By: Niamh Madigan
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About this Podcast...

The proliferation of mobile and tablet use globally has given consumers more power than ever before; being able to buy from anyone, anywhere. Enterprise Mobility Exchange speak to Esteban Kolsky, Founder of ThinkJar and Chairman of the mCommerce Exchange 2014 event.

Esteban explains the importance of managing the customer relationship effectively in this mobile age and shares insight on how to leverage technology to deliver a better service to the customer. He looks ahead and predicts the technology we will be using in the future as we are no longer stuck to one location to do commerce; we have come to a point where it comes with us wherever we go and whatever we need to do.