Capital One Bank, one of the largest banks in the US explains how a mobile strategy is essential to how they operate as a business.
Jeff Elgin, VP of Digital and Mobile IT at Capital One explains how mobile capabilities have come a long way in their organisation as they offer a great selection of mobile services to customers. He speaks specifically about their offering in the reward space in terms of points, miles and the ability to redeem those through their mobile devices.
The main challenges facing them is finding great mobile developers and the competition they face with other organisations while encouraging customers to join them.
His advice to other industries who are assessing their mobile strategy is to listen to your customers, Capital One Bank place a lot of focus on pilot strategies being run in their innovation labs â?? they have 3 in New York, Washington and SanFrancisco.