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LexisNexis CMO: Tips to Create a Robust M-Commerce Strategy

Hosted By: Niamh Madigan
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About this Podcast...

A mobile commerce strategy is around providing the right information to the right individuals at the right time. But there are challenges around implementing m-commerce, such as consumer adoption and the mobile landscape doesn't always lend itself to the richness of capability customers always want, so it is often difficult to encourage customers to change and see the benefits of mobile capabilities.

Steve Mann, CMO at LexisNexis gives tips on how to get around these inhibitors.He also explains how best to align mobile commerce strategies to customers' needs and suggests employing customer discovery methods to find out what those needs are.

Categories: M-Commerce, Mobile Commerce Strategy, Steve Mann, Customer Innovation, IOS , Tablet, Smartphone, mobile engagement, enterprise mobility exchange