Fast Facts: Why Aren’t Enterprises Buying Smartphones?
In the fast-paced IT industry, new statistics and data are released daily. Each Friday, Enterprise Mobility Exchange publishes Fast Facts, taking a look at interesting or noteworthy information impacting businesses.
Analyst firm 451 Research released the results of a recent survey that tested the temperature of the smartphone market, and where it stands in the enterprise. The results were historic, as survey respondents showed smartphone demand is at a nine-year low, according to accredited business and technology professionals.
For the second consecutive quarter, smartphone purchasing is down, the report said, with just 8.3% of respondents saying they plan to buy a new device in the next 90 days. That figure is 2.7 points lower than the previous quarter, 451 said. So what’s driving the decline in need?
According to the research firm:
- Lengthening smartphone upgrade cycles keep smartphones in use longer
- Lack of revolutionary new features stalls need for upgraded devices
- Enterprise consumers are likely waiting for Apple’s iPhone 7s and 7s Plus, expected to be released in September 2017
Other key notes from the survey show 54% of buyers are interested in devices with larger screens, and while Apple is the preferred manufacturer, Android is the preferred OS from consumers who expect to purchase a smartphone in the next 90 days. That dovetails with enterprise consumers showing a growing demand for Samsung’s Galaxy S8 launch.
To see more results from this survey, go here.
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