50 Shades Of Mobile Apps: Enticing Users To Beg For More
One of the most unique pop culture brands of the 21st Century went from literary sensation to cinematic explosion. But that crossover was aided by today’s use of mobile applications, and a use case that showed unprecedented engagement and success.
NBCUniversal partnered with Stradella Road to develop an app to promote the film, Fifty Shades of Grey, as part of Universal Pictures’ multi-pronged promotional program contributing to Fifty Shades of Grey, achieving the highest pre-release ticket sales of any R-rated movie.
In this case study, you’ll learn:
- Why Stradella Road and Universal Pictures chose Kinvey to power their app
- How many platforms and device types were supported
- How the app created unprecedented engagement eight months prior to the film’s release
Download this report to learn more about the use of mobile applications to create product momentum.